Job Title: HubSpot & Marketing Automation Specialist
Job Summary: We are seeking a HubSpot & Marketing Automation Specialist to lead the optimization and integration of our marketing and customer engagement strategies. This role focuses on marketing automation, CRM optimization, lead generation, campaign tracking, CMS management, and sales alignment, ensuring seamless marketing processes and enhanced efficiency.
Key Responsibilities:
- Configure and optimize HubSpot CRM & Marketing Hub to drive lead generation, customer engagement, and campaign performance.
- Develop and execute marketing automation workflows for lead nurturing, scoring, and segmentation.
- Manage and integrate CMS platforms (HubSpot CMS, WordPress, Wix) for landing pages, forms, and content marketing.
- Enhance email marketing, lead capture, and personalization strategies to improve conversion rates.
- Ensure data integrity and segmentation for accurate targeting and reporting.
- Integrate HubSpot with marketing tools (email marketing, ad platforms, event/webinar software) to streamline operations.
- Develop dashboards and reports to track campaign ROI, lead conversion, and customer engagement.
- Align marketing and sales processes by optimizing lead handoff workflows and pipeline tracking.
- Implement paid advertising strategies and revenue attribution models to measure ad performance.
- Train marketing teams on HubSpot best practices and provide ongoing support.
- Conduct regular audits to optimize workflows, automation, and system performance.
Requirements:
- 3+ years of experience in HubSpot CRM, Marketing Automation, and Campaign Management.
- Strong knowledge of lead generation, automation, segmentation, and data governance.
- Experience with CMS platforms (HubSpot CMS, WordPress, Wix) and marketing technology integrations.
- Proficiency in workflow automation, email marketing, and performance tracking.
- Expertise in sales and marketing alignment, including lead handoff processes.
- Experience with paid ad strategies and revenue attribution reporting.
- Ability to train marketing teams and improve system adoption.
- Strong problem-solving and project management skills.
Preferred Qualifications:
- HubSpot certifications in Marketing Hub, Sales Hub, or CMS Hub.
- Experience with campaign analytics, revenue attribution, and A/B testing.
- Familiarity with event/webinar management and paid ad platforms.
- Understanding of HubSpot API and custom integrations for advanced marketing automation.
This is an exciting opportunity for a HubSpot & Marketing Automation expert to drive marketing efficiency, optimize lead generation, and enhance digital engagement strategies.
ABOUT ISHIR
ISHIR is a digital innovation and enterprise AI services provider. We work with startups and enterprises to shape the future through accelerated innovation, deep technical expertise, access to global digital talent and a passion for complex problem-solving. With our help, our clients overcome their most difficult digital challenges leveraging AI.
We are not just consultants, we are partners in our clients’ success, assisting them with re(gaining) competitive edge by identifying opportunities for differentiation, industry disruption, scalable innovation, and go-to-market strategies that deliver successful outcomes.
At ISHIR, we help bold businesses accelerate innovation through Talent, Speed-to-Market, and AI. We help make an impact by solving real problems using innovation, improved customer experiences and the right technologies.
As an ISHIR employee, you will get the advanced training you need to be successful, and the opportunity to apply it. You must be passionate about technology, crave responsibility, and be eager to apply your knowledge to real business solutions for our startup and enterprise customers. These are the qualities of a person destined for success at ISHIR.
ISHIR attracts a special type of individual—someone who is proactive, thrives on challenges, feeds off success, and looks at moving targets not as obstacles but as opportunities. ISHIR is an exciting place to work. It is imbued with an entrepreneurial spirit and promotes self-reliance, open communication, and collaboration.